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UPDATE 8.15.17 from UUA Information Technology staff: “Emma’s pricing has changed considerably and they are no longer offering UU groups the affordable plans that were available in the past. UU groups who signed up won’t notice a price change until they renew their subscription. We encourage those who are using Emma to check your renewal date and make plans for switching to a new service or increasing your budget. The UUA is evaluating popular email marketing products and will list recommended products on UUA.org/Communications, as well as announcing any updates through the Outreach Revolution monthly emails (sign up here).”
The UUA has partnered with Emma Email Marketing to offer UU congregations and affiliated/related organizations a simple, affordable option for email communications. Emma is a web service that helps users easily create, send, and track email communications, such as church newsletters and announcements.
Pre-paid annual plans with Emma for UU groups start at $192 for up to 500 email contacts and $288 for up to 2,500 contacts. Both plans include unlimited monthly sending. When signing up, congregations can also pay a one-time fee to get access to a UU-branded template or have their own built from scratch.
The UUA will not benefit financially from sign-ups, nor will it have access to email lists. Its primary role was to negotiate a fair price that both small and large congregations could afford, according to the UUA's Information Technology staff.
An example of the UU-branded email newsletter template. (© UUA)