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In his address to the Assembly Thursday morning, UUA President William G. Sinkford announced a comprehensive fundraising campaign called “Now is the Time.” The new campaign is the most ambitious the UUA has ever undertaken—the goal is to raise $20 million in cash and $30 million in planned giving commitments—and it’s off to a fast start: More than $14 million in cash and $19 million in legacy commitments has already been raised.
“Now Is the Time” will differ from previous campaigns, Sinkford said, in that all Unitarian Universalists will be offered an opportunity to contribute through special Association Sunday collections in their congregations this fall. He said more 250 congregations had already committed to holding special services on or near October 14 and urged delegates to get their congregations on board.
He said the collection would fund a national advertising campaign, support the successful settlement of ministers of color, and allow the Association to offer growth grants for promising and imaginative new ideas.
“We are generous people,” Sinkford said. “We have the will and we have the vision. All we have to do is ask clearly, and friends, I am asking you to give generously to support our growth and our vitality. Now is the time!”